When: 20th October 2008, 6:30 PM to 9 PM

What: Rural Opportunities in Mobile

Brief:
Rural consumers in South and South-East Asia have tremendous potential for telecom adoption but very few know how to either identify these consumers or reach out to them. Remoteness and low spending capacities are cited by prominent organizations as reasons for not conceptualizing dedicated rural marketing strategies. The situation is changing with growing rural prosperity and the need for technology to resolve challenges of remoteness through information access.

The question then arises is how should telecom and other industries now orient themselves to these untapped rural markets? Are the strategies to be explored here the same as for urban markets? How well do urban marketing strategies function with rural consumers? What can telecom companies do in order to facilitate telecom uptake among urban low income and rural users? Answers to these questions and more and identifying key recommendation areas on ways in which telecom players stands to strengthen their positions and lead global rural marketing efforts.

Speaker: Saswati Saha-Mitra Knowledge Manager, CKS Consulting.

Demo: Mobee by Dasarath.

Cost: Free

Where: Craig Barret Auditorium, Sasken Technologies, Domlur (Outer Ring Road office).